This product power is also confirmed again in the 160×3.0 running shoes just released.
02 technology upgrading 160×3.0 or becoming a new generation of leading running shoes 2021 is the 20th anniversary of the founding of Tebu, and it is also a milestone year for the brand professional racing shoe business.
You know, this is the second consecutive year that special running shoes have appeared on the international stage in professional selection.
It is also a leader in many carbon board running shoes.
He said that this taste reminded him of the first fruit flavored technical sports shoes launched by Tebu 20 years ago, which was the first product that received excellent response in the market in the early days of brand establishment, and also the starting point for Tebu to become one of the top three domestic sports brands.
At the same time, compared with the previous generation of products, the wider midsole design and the rolling propulsion carbon plate, which is specially developed for the foot shape of Chinese people and has a significantly increased rigidity of 48%, make the shoes further enhance the stability and torsion resistance while helping runners speed up; The newly upgraded power nest Pb midsole material also makes the running shoes have stronger springback and cushioning performance.
Wen / Li Luyuan editor / Yin Haonan 01 held 321 Running Festival for seven consecutive years to lead the public to fall in love with running “April is approaching, the rain has just stopped, and there is a happy silence in the warm night.” As Cheng Bi sang in his song “the night of the spring equinox”, when this solar term comes, it means that the long cold winter is quietly receding.
This is what Tebu is good at and has been doing.
Committed to creating a running festival for Chinese people, passing on the running culture and driving the running trend of the whole people, the special step held the 321 Running Festival for the first time in 2016, which has gone through seven years.
Ding Shuibo (middle) may be in front of the aromatherapy wall out of his consistent love for this career, which enables Tebu to find a correct position in the fierce market competition, “run” a path of differentiated development, and continue to create an “extraordinary” running experience for runners through technology to empower brand products.
The ups and downs of life can also be clearly perceived in running, and finally become the unique “flavor of running” in everyone’s heart.
“Lighter, more stable and more elastic” is the answer given by Tebu.
They can not only meet the competition needs of professional runners, but also further help everyone to improve their performance.
An interesting point is that at the 321 Running Festival this year, when the host invited Ding Shuibo to the fragrance wall of “running flavor” to choose the flavor of running in his memory, Ding Shuibo chose a flavor called “love”.
Ding Shuibo, chairman and CEO of the board of directors of the special step group, Liang Feng, co-founder and CEO of the Yue running circle, Dili Reba, brand image spokesperson, fan Chengcheng and other guests parachuted into the special step live studio to explain their understanding of this sport to runners, and brought a number of new products, including 160×3.0 and shockproof spin 9.0.
Ding Shuibo (right), chairman of the board of directors and CEO of Tebu group, in Tebu’s concept, running is not only a competition, but also a way of life.
People break free from the shackles of cotton padded clothes and rekindle their inner desire for life and outdoor nature.
Compared with international brands, domestic sports brands take root locally, based on an in-depth understanding of Chinese consumers’ foot shape, sports habits, and behavior patterns, and combined with a comprehensive channel layout, will undoubtedly help them launch professional products that are more in line with the needs of the domestic market, and build a longer-term brand influence in consumer groups.
It was also on the spring equinox on March 20 that the seventh special step 321 Running Festival and new product cloud conference of “the taste of running” was officially held.
The earth shaking changes in just two years have proved the product power of the speed running shoes under the special step.
The more intuitive achievement is reflected in the choice of runners – according to the statistics of Yue running circle, in 2021 Xiamen marathon, the proportion of elite athletes choosing special running shoes within 3 hours was as high as 51.03%, which countered the international brand for the first time, while this figure was only 4.2% in 2019.
The whole process attracted more than 1.2 million people.
From the initial “I am a true runner” to the “how to run is right” in 2018, and then to last year’s “speed breaking guide”, the different themes of each year’s Running Festival also reflect the key direction of special step’s current running business.
The special 160×3.0 “smell of the engine” running gift box was sold out in just 10 seconds after its launch..
The continuous improvement on the basis of previous success undoubtedly enhances the attractiveness of products in the eyes of consumers.
At last year’s 321 Running Festival, Tebu officially released its racing shoe family products, including the 2021 “annual recommendation” of the authoritative magazine runner world, and helped top runners such as Peng Jianhua and Yang Shaohui achieve 160xpro of personal Pb; 160×2.0 won the title of “editor’s choice” and “popular products”; And 300×2.0, which was rated as “best debut”.
When they bring the concept of “taste” closer to the general public to consumers this year, it also reflects the brand’s determination to further lead more people to participate in running and feel the fun of running while consolidating its dominance in the professional field.
Then, when the products change, how to make a breakthrough on the basis of the success of the previous two generations of 160×3.0 launched this year has become a problem that the brand must solve.
This is the origin of the theme of this 321 Running Festival.
Tebu 160×3.0 according to official data, the weight of a single 160×3.0 shoe is 186g, which is 2G lighter than 160×2.0.