It goes deep into all parts of the country and moves people with real scenes.
The combination of idioms and homophony not only mobilizes the public memory, but also integrates the vivid picture content.
When algorithm recommendation and scoring fill life, many beauties will be inadvertently missed..
In the twinkling of an eye, you forget because of trivial things.
Based on this insight, the special step, which is committed to delivering running culture, released a concept short film on the occasion of the seventh “321 Running Festival” to explain “the taste of running” to users.
Comparing the old and new logos, nailing launched a brand promotional film “why do we want to be digital” at the same time.
I don’t know whether you have such an experience when surfing the Internet every day: when you see some book recommendations in an article on a social platform, you suddenly feel that you need to read, so you click collect and decide to read quietly when you’re free.
Top Jun selects the top5 marketing cases of this week (week 12, 2022, March 19-march 25), which are presented one by one in no order.
Special step: connect life Baiwei with one breath.
One day, you see a similar blog, and then collect, so in a cycle, Finally, the books in my favorites piled up more and more, but I didn’t read any of them.
Through this activity, Tebu hopes to awaken the public’s running memory from the smell of daily fireworks, stimulate more people’s interest in running with life flavor, and form an atmosphere of “national running”, which is not only an appeal to the public to develop healthy living habits, but also an in-depth topic marketing for the brand to reach the user’s mood and stimulate the user’s favor.
Every section of the road you feel with your breath is not only the taste of running, but also the taste of life.
It selected 1000 books of different kinds, including poetry, picture books, novels, photography, essays, and packaged them into “Book Blind boxes” in a specially constructed “vegetable market”, and unified priced at 39 yuan.
We can gain sweat, love, trust and persistence through running.
The short film of nail’s seventh anniversary theme Promo shows the contribution of nail’s digital technology to thousands of social industries such as factory, Internet, animal husbandry, machine manufacturing, education in poor areas, medical treatment and so on.
In addition, nailing also uses an animal interesting short film full of homophonic stems to explain the functional selling points of nailing from the micro level.
Do you remember those advertisements that were often broadcast on TV when you were a child? As the carrier of brand media publicity, with the growth of a generation, they have gradually become the feelings and memories of a generation.
Tmall supermarket, as a comprehensive shopping platform integrating many brands, mobilized brand resources of all parties.
It uses the creative means of young people’s interest to output product information and deepen the user’s impression.
Once a week, the wonderful cases are delivered as promised.
Tmall supermarket recalled killing the promotional videos “come to the bowl”, “hungry goods, come to a snicker”, “twist, lick and bubble”…
At a time when the pace of life is too fast, people even read books with strong purpose.
How do you feel when you run? Is it a constant gasp? The tenderness of the wind passing through your ears? The chirping of birds in the tree? Or the smell of fireworks from a street stall? Outdoor running is connected with our daily life, and also connected with the flavor of life.
Tmall Supermarket: childhood memories arouse the feelings of the audience.
The “no price increase” discount of tmall supermarket has brought these foods back to reality in a familiar and unfamiliar way, and also achieved snack satisfaction for consumers.
[case excavator] project is committed to analyzing the interesting stories behind the case with Wang Feng’s torture depth, ranging from the delivery skills of annual planning to the mosquito bites on the shooting site.
Now, those advertisements that bring us memories are back again! At the tmall supermarket volume increase Festival, the platform joined hands with the top 100 brands to “cross time and space” and reproduce the well-known brand advertisements in childhood for the majority of users.
In the process of running, the sense of smell that the human body can release to the greatest extent is smell.
In fact, this has something to do with the current fragmented information dissemination mode and algorithm recommendation mechanism.
It grafted the new activity onto the old film to warm up the activity, deepened the user’s impression at the same time, and revealed the brand’s intention at the same time.
To help people find the real needs of their hearts, the official account of WhatYouNeed, a bookstore in Guangzhou independent bookstore, launched a special “Book Plan”.
Through the way of old rice and new stir fry, tmall supermarket not only recalled the childhood memory of users, but also presented unexpected joy different from the original.
On March 22, nailing held a seventh anniversary press conference and released a new logo and brand slogan “let progress happen”.
As a popular intelligent office platform, nailing announced its exploration and progress in the digital field on the seventh anniversary, which not only demonstrated its platform responsibility for users and social services, but also showed us the brand’s confidence and determination for future development.
For users to choose their favorite “taste”.
While emphasizing the continuous development and progress of nail over the past seven years, it shows that digital participation helps social life more convenient and better.
At the same time, Tebu also released a group of city posters to further link the relationship between running and daily life with real pictures, so that more people can feel the happiness gained in running.
Emotional marketing is one of the important strategies of brand publicity, especially for time-honored brands, it has richer brand value.
We can perceive the ups and downs of life one by one during running.
Nailing: brand upgrading highlights the digital concept.
Whatyouneed: “blind box of books and vegetables” restores the truth and beauty.
The lines sounded to see who is familiar with the DNA moving again? However, this time, the food in the picture has doubled.