Perhaps it has been closed for too long.
The intuitive feeling is that more and more people are participating in marathons.
The popularity of sports stars has set a better example for them.
Visual Chinese sports are gaining unprecedented attention from the Chinese people.
When the national income level increases, people have the energy to pay attention to the pursuit of health and spirit outside the material.
To say which sport is the simplest and easy to use, it is running.
People no longer appreciate the single beauty, but can find the sports charm of sweating on the field and face the most real self.
The running tide in the post epidemic era is a little closer to the essence of sports.
This year is no exception.
After the “loosening” of the global epidemic in the second half of 2021, people are enthusiastic about outdoor sports, running and fitness.
According to the white paper on running in China in 2021, in 2021, the post-2000 runners rose at a year-on-year growth rate of 62.3%; Female running users also have a strong growth trend, and the overall quality of runners has improved compared with previous years.
The running tide in the post epidemic era is coming.
On March 21, the seventh Running Festival of sports brand Tebu communicated with runners with the concept of “cloud breathing the taste of running”.
In March of the next year, with the popularity of sports, road running activities all over the country will return with the rise of temperature.
Compared with spending time and money in the gym, the joy of running is the easiest and most flexible.
If the last wave of development was to expand the sport of “running” from the people everywhere in the park to the middle class, making the marathon completely popular.
According to incomplete statistics of “marathon registration network”, there are more than 100 marathon competitions that have been announced.
A survey by runrepeat, a sneaker evaluation company, shows that nearly 29% of runners around the world started running during the epidemic.
From the perspective of supply, the continuous subdivision and evolution of sports equipment in recent years is also driving the industry forward, allowing more and more people to enjoy the pleasure brought by sports..
For them, exercise self-discipline is difficult and body anxiety is too harsh.
At that time, the Marathon had just ushered in a development blowout in China.
For the public, taking part in a marathon or drying out a lap chart of a running app is more to keep up with the trend and meet “social vanity”.
All kinds of running apps and smart Bracelet devices also appeared at that time.
At that time, entrepreneurs such as Zhang Chaoyang often appeared on the marathon stadium.
Robin trebbe, general manager of INTERSPORT Asia Pacific, once pointed out that from the perspective of the international sports market, China’s sports market is the second largest sports market in the world, and running is the most popular.
According to the Research Report on mass fitness behavior and consumption in 2021 jointly released by China Sporting Goods Industry Federation and Nielsen, a data analysis company, in the past year, running was the most frequently participated sport, especially in first tier and new first tier cities.
The implementation of the national fitness strategy and the double reduction policy for teenagers are promoting more and more people to join the running group.
In the past six months, athletes who enjoy the competition on the field are becoming “new idols” of young groups and stimulating people’s sports enthusiasm.
On April 10 alone, there are nearly 20 competitions.
Therefore, athletes embark on the journey of marathon in order to pursue sports goals and enjoy the happiness of breaking through themselves; For the sake of health or stress relief, workers leave the station in their spare time and use running to adjust their physical and emotional state; Others simply like the wind blowing through their ears and experience the pleasure of sweating.
Psychologists believe that running has become a “lifeline” for many people to improve their physical and mental health.
As early as 2014-2018, the domestic media paid large-scale attention to this sports mode.
Running, which can not only sweat and enjoy happiness, but also have a low threshold, has become the first choice.
The running tide is not a new phenomenon in China.
This has become a competitive match point for sports brands.
Some people run for health, others run for happiness.
As the main military group of running, this session has learned to please and let go of itself due to workplace and social pressure.
Technology makes it easier to run, which makes it easier for the sports enthusiasm in the post epidemic era, and releases the demand for sports equipment at the same time.
The early popularity of running in China is inseparable from the new middle class.
Specifically, with the improvement of people’s consumption level and health concept, people can enjoy the happiness brought by running itself.
As 2022 moves into spring, more and more people enter the playground and gym.
90% of those who exercise regularly two or three times a week are runners.
According to the data from China Track and Field Association, the number of national marathon and related road running events increased from 51 in 2014 to 1828 in 2019, with an increase of more than 30 times in five years; Due to the impact of the epidemic in 2020, people’s enthusiasm for sports is unprecedented after recovering in the second half of 2021.
The epidemic has also brought great changes to people’s health concept.
As a simple and universal sport, Chinese runners are now catching up with the United States.
Running was a leisure sport for middle-class people like them and a symbol of identity and social circles.
According to the official data of the China Athletics Association, the growth rate of the national marathon in 2017 reached 83%, which is not too much to describe as “soaring”.
The macro policy level is also beneficial.
Whether it is a marathon that likes competition or a leisure run that pursues relaxation, each way of sports can be accepted by itself.
Facing the booming market, the domestic running economy may usher in a new outbreak.