Nowadays, many large-scale activities will invite star artists to act as spokesmen in order to expand their influence, which has become a trend
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However, if the spokesperson is “inappropriate” or touches the sensitive nerves of the original circle group, it will be counterproductive
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As one of the few popular marathon events in the running circle, s.k.y sky Youth, the official spokesman of Hangzhou marathon, held on November 2
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It is understood that s.k.y sky Youth, the spokesman of hangma’s official announcement, is a men’s group that made its debut from Youku’s variety show “the name of youth” this summer
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It is composed of seven members: Li xikan, Zuo Linjie, Hu Wenxuan, Guo Zhen, Zuo Ye, Zheng Renyu and Lin mo
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Hang Ma official 2 tiktok released the news through micro-blog, WeChat, jitter and other social platforms
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In the official account of the official public, hang Ma explained why S.K.Y sky boy was the spokesman, including the spirit quality of the group members and the marathon spirit, and the marathon sports popularity among young people
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As the first spokesperson since Hangzhou and Malaysia held the competition, s.k.y sky Youth’s title is “inspiring officer”
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For this reason, the group also specially choreographed a refuelling dance with “running”, “drumming” and other action elements
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However, the spokesman for hang Ma Guan’s propaganda has triggered a large area of Tucao, and many marathon enthusiasts make complaints about it
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As can be seen from wechat circle of friends and microblog, these netizens have launched a personal attack on s.k.y sky Youth, believing that the members of the group are “neither male nor female”, and that their appearance and temperament are “motherly”
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It is insulting for marathon to invite them to speak for them
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large V@Victor Sun yongxue pointed out that not a few star artists have ever run the whole horse or half horse, and many of them are more suitable than idol groups
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Big V @ white hat and blue clothes also said that for marathon fans, “we only care about whether the supply of the event is good, whether the road is smooth, whether the organization is effective, what the service after the game is, what the medals are, what the good things are in the finishing bag, and whether we can win or not
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We really don’t care if we have these spokesmen or not
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” In addition, according to the analysis of articles written by Paoma we media, we believe that there is only one explanation: Ali sports is promoting the artists of Ali economy
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After triggering such a sharp rebound in running circles, hangma deleted the materials of official spokesmen on various platforms overnight
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Hang Ma’s move has aroused the dissatisfaction of fans in the rice circle: it is not the first time that running circles collides with the entertainment circle and then leads to controversy
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In April 2016, the first Wuhan marathon started
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The appearance of actress Fan Bingbing also dissatisfied many marathon enthusiasts
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In addition, according to the Internet, Fan Bingbing easily got 5 million yuan in reward from the platform
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Later, it was confirmed that Fan Bingbing’s appearance at the Hanma circuit was not an official arrangement, but was invited by the sponsor to participate in commercial activities other than the marathon
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Early media reports mentioned that Fan Bingbing’s contribution to the Hanma event not only brought popularity, but also caused crowd congestion and affected the progress of the event
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At present, it is not clear whether Hangzhou and Malaysia have completely removed their spokesmen, or just to settle the dispute, they have temporarily taken off the shelves to publicize materials, and it is not clear whether s.k.y sky teenagers still participate in the publicity work of Hangzhou and Malaysia
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Source | observer network hears that the community likes it | watching it | the more it likes, the better it looks.
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