For brands, the clever use of this opportunity will have an extraordinary market effect.
Others are equipped with pedometers to accurately calculate running steps and kilometers.
After running + charity wechat opened the running platform, its “yixingjia” charity platform actively cooperated with wechat running to open the “step donation” activity, Internet users’ donation action, and charitable funds to donate materials and money, Make public welfare easier.
In 2015, the company’s revenue was 11.126 billion yuan, a year-on-year increase of 24.7%; The net profit reached 5.185 billion yuan, a year-on-year increase of 28.8%.
Studies have found that as more and more people join the ranks of running, running drives the consumption of related industries.
Because running does not need a lot of sports equipment, zero threshold has become one of the most fashionable sports.
The resulting economic demand can not be ignored.
In addition, there are a series of sports related community apps.
Running helps them “become more beautiful”.
At present, the age of runners is concentrated between 25-45 years old, and many have their own families.
Cross country running, outdoor running, tourism economy, it is no longer novel to take a step by the way when traveling.
Beijing marathon has added a “family run” link this year to let more marathon runners pull their families to participate in the sport.
First look at the equipment: it can be said to be from head to toe: sun visor, sports headset, glasses, quick drying clothes, heart rate meter, smart bracelet, compression socks, backpack, kettle, waist bag, sports shoes, etc.
Therefore, people who adhere to running have shown an explosive growth in recent years.
In China, the running craze really began in 2011.
Wanda Group, which distributes sports, has just strategically invested in the same journey tourism.
It drives the whole industrial chain.
In addition to sports shoes, sportswear and other equipment, there are also cultural goods industry, tourism, electronic products and other consumption.
Automobile brands, chain hotels, chain restaurants and even green agricultural brands can consider this marketing opportunity.
Among them, Anta has become the first sports brand to enter 10 billion clubs.
This measure is obviously to open up the two platforms of sports and tourism and focus on the development of leisure industries such as sports tourism.
When the national economic level develops to the upper middle level, service consumption such as physical exercise, fitness and body beauty is easy to be favored by the people.
In the future, cross-country running and outdoor running with public participation will be the upgrading and diversion of the current urban marathon, and the scenery “running” with your feet should be more beautiful.
In fact, the world-famous Boston Marathon is also famous for charity.
With more and more sports, running consumption drives the running economy.
According to the data given in the annual report of running USA, the proportion of female runners has increased year by year, and the number of participants accounted for 43% of the total in 2013.
It’s better to drive the whole family to run!” A senior runner said in a media interview.
The same is true in the United States.
What is running economy? Running economy means that with people’s material life getting better and better and their demand for culture increasing, running may have become one of the sports loved by more and more people.
It is also from 2011 that China began to usher in the golden age of national running.
A pair of sports shoes and sportswear.
They specially opened up places for charitable donors, so that running is not only a sport, but also a mutual aid with the participation of the whole people.
An ordinary GPS watch is worth thousands of yuan, which can bring a long industrial chain.
US $5000 means that some residents in this country or region may be moving from food and clothing to a well-off stage of enjoyment and development.
Running may be the beginning of improvement after charity has been labeled black in China.
According to statistics, 59.5% of consumers’ interest in wearable devices mainly lies in sports and fitness.
By the end of 2015, the number of Anta stores was 7031.
One year after Li Ning’s return, he reversed the company’s loss situation for three consecutive years.
Among all fitness programs, running is a relatively low starting point, low cost and easy to be accepted by the public.
In the future, Anta will slow down the speed of opening stores and pay attention to the transformation and upgrading of existing stores.
Running fever also drives the running economy.
Now many cross-country running activities launch tourism packages, so that participants can not only run, but also visit scenic spots and enjoy star hotels and other supporting services.
The 2014 Chinese running white paper of Gudong running also pointed out that compared with 2013, the number of female runners in China increased by 6.4 times in 2014.
This gives jewelry, skin care brands and clothing brands more marketing opportunities.
Related industries around running have sprung up, from basic industries to training and cultural industries.
The higher the level of life, education and culture, the higher people’s awareness of health, and more time and capital to exercise, hire personal coaches, buy equipment, and even socialize with sports.
According to Li Ning’s 2015 financial report, the company’s revenue reached 7.089 billion yuan, a year-on-year increase of 17.23%; The net profit of the company was 14 million yuan, up 101.79% from 781 million yuan in 2014..
According to the published financial reports of listed garment enterprises in 2015, Anta, Li Ning, Tebu, 361 °, peak and kappa have basically achieved double growth in revenue and net profit.
Family running economy “needs the whole family to support your running dream.
Running is a popular sport.
That year, the per capita GDP of mainland China exceeded US $5000 for the first time.
Most of them are to control their weight and get social recognition.
Women need a lower threshold to participate in sports.
The benefit of running economy is running economy.