At the same time, with the help of wall breaking technology, new categories such as tiebang yam powder, red bean, job’s tears and medlar powder are also emerging rapidly.
For example, there is a newly launched honey brown sugar ginger tea on the e-commerce platform, which directly makes the product into a spoon shape, and the product is sealed in the spoon.
The snack trend has also brought product innovation in the upstream and downstream industrial chains of the nutrition and health care products industry, with dosage form innovation bearing the brunt.
According to the report of prospective industry research institute, the penetration rate of health food in China will evolve step by step along the direction of “first and second tier cities to third and fourth tier cities”, “elderly people to middle-aged and young people” and “nourishing functional health care to dietary nutrition supplement”.
Autumn pear paste has also experienced changes in packaging.
According to the new food fashion report jointly released by cbndata, Ali health and tmall appliances, the growth rate of traditional tonics has exceeded 20% for two consecutive years.
As young people become the main consumer in the health care market, there will be more and more entrepreneurial opportunities for new health care consumer products in the future, and the competition among brands will become more and more intense.
In the past two years, black sesame balls have become popular.
Packed in a large glass bottle, the whole body is dark, which is the inherent impression of many people on autumn pear paste.
With the help of e-commerce platform, it just meets the needs of young people.” Expressed by e-commerce platform.
Time honored brands and snack brands also feel the heat wave and join the team of “punk health”.
With the increasing proportion of young consumers of health products, there is still a lot of room for development in the snack nutritional health food market, which is far from limited to the hot spots of functional sugar, jelly, functional beverage and so on.
Large bottles are transformed into small sticks and small bags for ready to eat, and even derived wheat flakes, jelly and lollipops, which can be eaten and chewed, making health preservation everywhere.
Traditional health food is portable in packaging and diversified in taste.
Snack of health food and health care of snack food — the boundary is gradually blurred, new possibilities are constantly bursting out, and new creative forms are fermenting.
However, on the e-commerce platform, autumn pear paste has different forms.
After tearing off the outer package, put the spoon into a water cup for mixing, and immediately turn it into a cup of honey brown sugar ginger tea, which makes brewing brown sugar ginger tea more convenient- 04 – all brands will enter the “golden age” of rapid development in China’s health food industry in the next 10 years.
Next, the functional snack industry may enter a golden period of rapid development.
Even the traditional brown sugar ginger tea has a new portable package.
At the same time, the capital side is also ready to move.
Compared with the traditional health care ingredients that need to be steamed, boiled, stewed and boiled, young people prefer “ready to eat” and nutritious products with good taste.
Especially in the last year, health preserving and leisure snacks began to enter the cabinet, seizing the space for soft drinks, potato chips and sausage snacks- 02 – need to promote the traditional small and beautiful biotin soft candy, chew two fruit sweets a day to “eat tender and white rose muscle”, and eat an enzyme jelly after dinner that can not only “detoxify and detoxify oil” but also help lose weight…
At present, young people who cherish health more and more pay more and more attention to “health preservation”, which has also created a new market: health food has begun to “snack”, and generation Z young people after 95 have become the main force of health preservation.
For example, three squirrels launched health snacks such as black sesame pill, red jujube medlar pill, red bean and job’s tears pill; Wang Laoji developed “health preserving milk tea” by integrating pharmacological characteristics; Xiaoxian stew has insight into the pain point that we don’t know how to stew dry bird’s nest, and produced instant bird’s nest; Even Tongrentang, a time-honored traditional Chinese medicine enterprise, has followed the pace of the times and launched a number of new health coffee that subverts traditional tastes, such as medlar coffee and motherwort coffee.
In addition to sesame, medlar, red dates and other popular health ingredients becoming more and more popular choices for young people’s punk health, traditional high-end tonic products such as bird’s nest, ginseng and donkey hide gelatin have also begun to enter the daily health scene of young people- 01 – snack based health care surging “sour and sweet, there is no burden to eat, all should eat snacks.” Nowadays, many contemporary young people have a fast pace of life, pursue high efficiency and instant enjoyment, and the same is true in health preservation.
Therefore, for many traditional health care products enterprises and new brands, only by deeply understanding the health care needs of the new generation of consumers, actively embracing change and changing marketing ideas can they take root and sprout in this new soil for cultivating unicorns..
Brands including BabyCare and limitless have been laid out in this field.
Black sesame hair, autumn pear cough, brown sugar ginger tea to dispel the cold, used to be the conventional way of health preservation for the older generation.
According to the consumption trend report released by tmall, in the past year, as people’s awareness of self-care has been further stimulated, the dosage forms of health products have changed, vitamins, melatonin and fish oil have been made into soft candy, and even beauty ingredients such as hyaluronic acid and nicotinamide can be taken orally.
According to the relevant data of China Food Industry Association, the prospect of fudge vitamin market is optimistic, with a CAGR of about 6%, which is expected to increase from about US $3.1 billion in 2018 to about US $5.8 billion in 2029.
After searching the key words such as “anti hair loss” and “weight loss” on the e-commerce website, some eager health snacks came into view, Many of them sell thousands or even tens of thousands of pieces a month.
The traditional health food dosage forms like “medicine” in the past are changing to snack dosage forms such as sugars and bottle drinks loved by young people, and many innovative products have emerged to attract young consumer groups.
Looking at the shopping carts of post-95 young people, black sesame paste has become an open bag instant black sesame pill, a large bottle of autumn pear paste has been reduced to a small portable version, and even brown sugar ginger tea should be spoon shaped portable.
The most important thing is to be able to open the bag and eat, which has become a health snack carried by many young people.
Among them, 60% of them have snack cabinets.
In the e-commerce platform store of health care giant Thomson Beijian, DHA soft candy, honey peach flavored collagen beverage and other commodities that are more in line with young people’s consumption habits are popular.
In a recent consumer survey conducted by an e-commerce platform, 20 post-95 young families 9 Chengdu said they had heard of traditional health care since childhood, and 80% said they would actively query traditional health care.
“The rise of snack based health care shows that young people’s awareness of health care is increasing.
With the revival of the national tide and the resurgence of traditional culture, young people also began to embrace traditional health preservation.
The capsule and powder of traditional health food are inconvenient to eat.
They use nitrogen filling technology to lock the freshness, add honey to improve the taste, and iron box packaging to increase the national fashion style.
Young people’s acceptance of traditional health preservation concept to traditional health preservation comes from the development of new technologies and new packaging such as wall breaking technology and nitrogen filling technology.
Fang huichuntang, Hu qingyutang, pan Gaoshou and other pharmaceutical enterprises have also launched independently packaged black sesame pills to help young people “fix and nourish their hair”.
As a subdivision category, health leisure food is also developing rapidly, and new and old brands are entering the leisure food industry.
Among them, women’s consumption of fudge vitamins is very high, and by 2024, children will become the main consumers of vitamin fudge- 03 – new technology support and innovation speed up at present, the snack of health products has developed into a normal consumer product in Europe, America, Japan and other countries and regions, while China is still in the preliminary stage, and it is estimated that there are hundreds of billions of markets waiting to be released.
Since November this year, the sales of portable black sesame balls, autumn pear paste and brown sugar ginger tea in tmall supermarket have tripled year-on-year, of which 7 Chengdu has been bought by new post-95 young families.
It is understood that China’s leisure food industry will exceed trillion in 2019.
Taking black sesame as an example, the traditional popular one is black sesame paste, which needs boiling water.
Aurora Borealis venture capital, Meihua venture capital and Zhulu capital have successively entered the health food brands.