The latter, as a key cushioning technology, was launched in 2014 to improve the cushioning capacity of the midsole by collecting the ergonomic data of runners, so as to meet the daily sports needs of urban runners.
It introduces a 450 meter sky Ring Road around the roof, which is composed of professional runway and promenade.
In this global running concept store, NewBalance’s two core technologies applied to running shoes in recent years – fuelcell platform and freshfoamx platform are highlighted.
A space dominated by gray, white and red is displayed in front of him.
Then the highlight moment was in 1999.
On the opening day, Arthur ang, vice president of NewBalance, also stressed in an exclusive interview with lazy bear sports that the fit of concepts was an important reason why they chose to settle in taikooli on the front beach.
In addition to products, it is more important to accompany coaches and Pacers in daily training.
This also reflects the brand’s consistent positioning of “running with you” in the operation of running community.
Next, NewBalance plans to continue to expand the running concept store, and the above four cities covered by NBRC are planned.
One of them is currently set as a small 115th anniversary brand history museum for a limited time, with a three-dimensional display from the beginning of the brand, Legendary photos, classic shoes and main products of NewBalance in different periods.
Head products have slowly come out among many competitors.
“The speed will not be too fast, not for business scale, quality and sense of responsibility.
In 1976, M320 was elected as the best running shoe of the year in runner’s world.
This shopping center with a total construction area of about 120000 square meters emphasizes health in space function and design more than ever before.
Khalid khannouchi broke the world record in the Chicago Marathon in new balance.
The design is inspired by the shape of rooster feet, which is why Rooster logo can be seen in global running concept stores.
▲ on the left is newbalancefresh foam x1080v11 running shoes; On the right is the newbalancefuelcellrcelitev2 running shoe..
As the core midsole technology developed by NewBalance innovation design studio, the former brings strong energy feedback and resilience to running shoes to meet the speed pursuit of professional runners.
NewBalance’s product technology has undergone several iterations in the past 100 years.
Here is the NBRC area.
Since 2017, NewBalance has become the official sponsor of the New York Marathon, and the cooperation will last at least ten years.
In 2018, NewBalance founded the NBRC running community in China.
“Through our efforts in recent years, we have established a continuous and comfortable interactive relationship with runners, and the opening of the global running concept store is also a natural continuation of this relationship,” said Arthur, vice president of NewBalance.
But sports brands ultimately rely on products.
The NBRC area is equipped with a professional foot scanner, which is also the only shop in China where NewBalance can provide professional mechanical foot measurement services, so as to help consumers understand the specific conditions of their feet, so as to select more suitable sports shoes, and an immersive treadmill for running shoe test run and experience, As a running concept store, of course, it will be considered by consumers.
▲ Arthur ang, vice president of NewBalance, walks into NewBalance, a global running concept store.
A silver sofa and a large screen behind it are the highlight design of the store.
▲ in the NewBalance global running concept store, the upper figure shows the corner of the brand history museum for the 115th anniversary of the brand, and the lower figure shows the rooster logo derived from the foot bow support in that year.
NewBalance has a lot of cooperation with Swire.
On the last day of September, the weather in Shanghai is good, and the concerned commercial real estate project Qiantan taiguli will be officially opened.
What will it do in terms of brand introduction, retail innovation and concept store landing is a focus of great attention in the industry.
Behind the retro running shoes popular in the streets, many people may not know the deep origin of NewBalance and professional running.
The origin of NewBalance is derived from a foot bow support designed by founder William J.
There are three main shelves.
In the field of running, NewBalance has also appeared frequently in recent years.
The biggest investment was to participate in the 1996, 2000 and 2004 Olympic Games as a sponsor.
Taiguli in the front beach is undoubtedly one of the most concerned projects in Shanghai this year.
The Centennial growth history of NewBalance comes from running.
By the 1984 London Marathon, the proportion of participants wearing new balance had exceeded 22%.
It is also equipped with running supply along the way, which is very friendly to sports people and brands.
In 1906, William J.
The store area is not large.
Last year, the world’s first nbgrey flagship store also landed in Swire, Sanlitun, Beijing.
At present, it has covered four cities: Shanghai, Beijing, Guangzhou and Chongqing, with more than 50000 runners participating.
This is the latest attempt of this well-known sports brand derived from foot bow support in the business form of running store, and it has been first implemented in China.
At present, the competition for running shoe technology has entered a white hot stage.
The most important thing is to establish a runner community,” Arthur stressed.
After obtaining the patent certificate of arch support, NewBalance officially entered the field of running shoes in 1938 and began to appear in various professional marathon events.
Colorful n-signs flow on the streets.
The 327 shoes launched in 2020 became popular again, becoming a highly popular player in the past year.
On the other hand, NewBalance has been seeking greater popularity and influence by sponsoring sports events.
In recent years, the latest products also adopt the melonrubber translucent outsole, and the midsole is hollowed out in different positions to reduce the weight of running shoes.
In China, they have also sponsored the Shanghai women’s half marathon since 2019.
Riley founded the company in Boston.
For sports brands, it is also worth investigating.
At 10 o’clock in the morning, many runners have gathered in a corner of Taikoo Li in the front beach.
After opening, the taikooli running concept store in Qiantan will become a new stronghold of NBRC activities and hold high-frequency offline running activities.
When talking about NewBalance, many people can’t forget the wave of retro running shoe boom around 2013.
They are witnessing the unveiling of NewBalance global running concept store, which was founded 115 years ago.
Riley.
Today’s freshfoam has basically met NewBalance’s expectations: soft without collapse and accurate cushioning.
They are also sponsors of the London Marathon and the Nagoya Women’s marathon, the world’s largest women’s marathon.
At first, the activity focused more on marathon runners’ pre race training and services, and added more projects to enjoy life, such as light running brunch, city resurrection party and so on.