Comprehensive benchmarking is to gradually narrow the gap with the head company, do not let the gap expand like a trumpet, and form a catch-up trend; Another point is the comprehensive docking of shareholders’ resources

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The key factor for us to win these businesses is to achieve excellent absolute performance

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Only with peace of mind can we win repeatedly

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By the end of the first quarter of 2019, the scale of Haifutong non commodity fund accounted for only about 40% of the total scale of public offering; Among non monetary funds, stocks and hybrid fund products account for only 40%

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Now the team has four members, and the basic conditions have been met

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From my personal point of view, what I did before was the management of planning and finance department, asset liability management and other departments

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Through active layout, the company has more than 50 occupational annuity combinations, which are won in the fierce competition with peers

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Brokerage China reporter: as one of the first joint venture fund companies, how can the two major shareholders of Haifutong fund, Haitong Securities and Paris asset management be holding company cooperate? Yang cangbing: first of all, we are selling on a commission basis

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In addition, the development of annuity and pension business is also fruitful, especially in the aspect of occupational annuity

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After I came to Haifutong, I really wanted to take the company off again

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Haitong has given us great support

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Can you introduce it in detail? Yang cangbing: “secondary entrepreneurship” refers to two aspects

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Yang cangbing regards the performance of his duties as a “secondary entrepreneurship” and wants to lead the company to take off again

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As of the latest, the overall scale of the company has exceeded 360 billion, maintaining a significant growth every year

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Now, under the leadership of Chairman Yang cangbing, it is playing steadily step by step and gradually moving closer to the head of the industry

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Chinese journalists of securities companies: you say that serving as chairman of Haifutong fund is a “secondary entrepreneurship” and puts forward the “two comprehensive” strategy

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If the improvement of scale, revenue and net profit is “hard power”, the “soft power” of Haifutong fund has also been reshaped in the past two years, and the party construction work and running culture have been fully implemented and strengthened in the company

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In terms of profit, it was 223 million yuan in 2019 and 378 million yuan last year, an increase of 70%

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However, as a public “recruit”, the pressure is self-evident

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The company has caught the vent of opening the gate of occupational annuity

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Recently, some related products have been declared, and many fof special accounts are being promoted

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Brokerage China reporter: what achievements has Haifutong fund made under your helm? How to evaluate the current development stage of Haifutong fund? Yang cangbing: we can’t talk about the results, but there are some changes

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After a series of drastic reforms, progress is obvious

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Now the effect is very obvious

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Since April 2019, Yang cangbing was officially entrusted with the important task by the organization to take over the post of chairman of Haifutong fund

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Running can not only strengthen the body, but also sharpen the mind

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It is reported that the total asset scale of the latest Haifutong fund company has exceeded 360 billion, and the growth momentum is still strong

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It is hoped that this business will make a great contribution to our scale and profits this year

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In addition, ESG investment is leading in Europe, and we are also cooperating with shareholders

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REITs is easy to be large-scale in the future

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After Yang cangbing took office, he promoted Haifutong fund to write the party construction work into the articles of association, fully implemented the collective decision-making on the “three important and one large” issues, and established a standardized procedure for the pre research of the general Party branch

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By the first quarter of 2021, both had risen to 60% respectively

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The proportion of non commodity funds, stocks and hybrid funds has increased significantly

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We have introduced professional personnel

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Benefiting from the strong expansion of occupational pension business, the year-on-year growth rate of pension scale has exceeded 50% in recent two years

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China reporter from securities firm: Haifutong fund has rich license resources, such as enterprise annuity, social security, pension, insurance capital and other management qualifications

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Now we should quickly find ways to turn the first mover advantage into scale advantage

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Yang Cangtong had rich experience in fund management of Haitong Securities headquarters, and was the general manager of Haitong Securities

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At the same time, Haitong Securities, the shareholder, also recommended some projects to us

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Even in the market where the head effect is becoming more prominent, we still make great progress compared with the previous 5 to 10 fund companies

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The average growth rate of Haifutong fund management scale is about 23% for two consecutive years from 2019 to 2020

. seamless bandana

At present, we are also preparing ESG theme fund, which will be declared when the time is ripe

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In an exclusive interview with Chinese reporters from securities companies, Yang cangbing said that in the next five years, Haifutong fund will move forward along the existing development strategy, take public fund and pension as the two strategic core businesses, and special account as the satellite business, focus on developing characteristic strategies such as quantitative investment, active equity and “fixed income +” and strive to provide financial institutions Annuity, social security and individual customers provide better services

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The working pressure of fund employees is not small

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The funds such as pension and annuity are stable

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In terms of fof, we have a first mover advantage, and the product performance is very good

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Yang cangbing is pleased that his running habit of 20 years is imperceptibly affecting the company’s employees

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In that year, it issued the first 10 billion fund in the industry, and later took some detours

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This year is the first year of REITs and fof

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It was also a second venture for the company“ The “two comprehensive” strategy refers to “comprehensively benchmarking the leaders in the industry and facing the business and resources of the receiving shareholders”

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REITs was laid out last year

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Will Haifutong strive for more innovative qualifications in the future, such as fund investment adviser? Yang cangbing: we are still in the research stage

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Just like investment, don’t be quick, and more importantly, keep a stable state of mind and step by step

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The following is part of the actual record of the dialogue between Chinese journalists of securities companies and Yang cangbing, chairman of Haifutong fund

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The source of the company’s revenue and profit contribution is also more balanced, and the internal structure adjustment has achieved remarkable results

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Haitong Securities has helped us sell 600 million of the key products previously issued.

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We are very optimistic that we may increase investment in this field in the next step

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As one of the first joint venture fund companies, Haifutong fund has experienced glory and short trough in the growth process of recent 20 years

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When he first joined Haifutong fund, there were only 5 members of the company’s running group, but now there are nearly 150, which is a very beneficial thing in Yang cangbing’s view

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Our long-term pension investment performance is good

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The support for our fund scale and some innovative businesses is indeed very large

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The shareholder Paris asset management be holding company (hereinafter referred to as “France Pakistan”) also gave us a lot of support because overseas enterprises have mature experience in risk control and compliance and give us a lot of guidance in this regard

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We have built these two businesses from institutional personnel to architecture personnel

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At that time, the scale of Haifutong fund equity fund showed a downward trend, the equity products were less than 20% of the public offering, the monetary fund accounted for half of the country, and the company’s product structure was facing imbalance

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At the end of 2018 or the beginning of 2019, our total scale is about 210 billion, and at the end of 2019, it is more than 260 billion

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In 2019, Haifutong fund realized an operating revenue of 814 million yuan, a year-on-year increase of 21%, and a net profit of 223 million yuan, a year-on-year increase of 29%; In 2020, taking advantage of the east wind of the industry to usher in leapfrog development, the company achieved a revenue of 1.326 billion, a year-on-year increase of 63%, and a net profit of 378 million, a year-on-year increase of 70%

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At the end of March 2019, the Party committee of the group suddenly informed me that I came to Haifutong fund to be responsible for the management of the company, and I was also a “recruit” for public funds; On the other hand, from the perspective of the company, Haifutong was the first batch of Sino foreign joint ventures

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By KingWay