In addition to professional products, Tebu e-commerce has launched a series of technology suitable for ordinary runners, such as hydrogen wind technology 4.0 running shoes, shaped charge technology running shoes, shock absorption spin 8.0 and so on, which are also from Tebu technology laboratory x-lab
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The runner’s challenge is no longer physical breakthrough, but “running better”, in which personal speed breakthrough is an important demand
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Corresponding to the fans circle, @ prophet Alice has aroused fans’ interest with the topic of wealth code behind the draft market
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As an iterative marathon running shoe of 160x, 160×2.0 embodies the best achievements of X-lab for breaking speed: the energy rebound of the middle sole is over 75%, the bending rigidity of carbon plate is 30% higher than that of the first generation, the wear resistance of the sole is 4.5 times higher than that of ordinary rubber, and the anti sliding effect is 35% higher than that of ordinary rubber It was finally formed by the actual measurement of top marathon athletes in China, such as Wu Xiangdong, Li Chunhui and so on
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In addition, Tebu also cooperated with station B on the online games activity topic of “all speed can be broken”, gathering vertical evaluation, interesting interpretation content and new product welfare zone to guide users to interact and gain voice of 69353346
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Xiaoyueyue with her own heat and topic made the press conference process more intensive, and made the online and offline users more comfortable The emotions were fully mobilized
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With the data insight of science and technology platform, Tebu has established a science and technology running shoe matrix for the service objects from professional athletes, elite runners to ordinary marathon runners
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In the Tebu sports science laboratory, researchers use more rigorous standard simulation tests than actual combat to design running shoes that are more suitable for Chinese people in order to minimize sports injuries and try to understand the essence of sports from a large amount of data
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A good pair of shoes can help runners to break through Pb better and faster
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In addition, following the idea of “sports + entertainment”, Jingtian, Wang Dongcheng, fan Chengcheng, Lin Shuhao and other stars from different fields are invited to warm up the 321 Running Festival and the get-together day to attract more users’ attention
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On March 20, the live press conference reached the top of Taobao live broadcast 321, ranking the first in the top sports list of the fans Festival, which realized the real detonation effect and also provided “speed breaking” assistance for the IP expansion of 321 Running Festival.
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At the same time, it also continued to expand the capacity of brand IP for six years through innovative breaking circle marketing
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Among them, Xiaoyue Yue, who succeeded in losing weight, because of his natural happiness bonus, with the help of orchid finger to seriously tie shoelaces, Sao pink war shoes and other topics, has aroused heated discussion among netizens, and also formed the topic of “Yue Yunpeng fast running”, leading “breaking speed, leading” and “321 Running Festival” tag out of the circle quickly
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At the same time, in the e-commerce channel, Tebu has a cross-border linkage with bramble and baiweicao
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All previous 321 running festivals are “sports + entertainment” dual track marketing mode, which calls on Chinese people to pay attention to and participate with the influence of entertainment stars
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In March, the country swept the desolation of last year, and runners were eager to challenge themselves in the marathon
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At the press conference, xiaoyueyue wore new products to interact with the host and offline audience, and set up a flag to run a marathon
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In order to let more professional runners see the role of 160×2.0 in improving Pb, we specially selected the B station platform which is the favorite platform of vertical circle for more in-depth evaluation and explanation, and invited the sub Zhang teacher of @ running, @ Weijia gaara616, @ xcin_ The up master evaluated the advantages of 160×2.0 in running support, ventilation, cost performance and other aspects
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Under this idea, Tebu attracts the attention and communication of online and offline runners in a more multidimensional way, and further strengthens the theme of “breaking speed”
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With the deepening of marathon, more and more people are able to reach the finish line
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By virtue of its product strength, Tebu has won a round of favor in the vertical circle, and has also demonstrated the professional assistance characteristics of 160×2.0 in breaking speed in a more comprehensive way
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The interesting and detailed evaluation contents with different styles have attracted the attention of professional runners, shoe controllers and other people
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High value Tebu hydrogen wind 4.0 has formed a beauty protection alliance with bramble, and baiweicao has formed a physical breakthrough partner with new products
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Under the dual effects of early online circle powder and conference line detonation, Tebu speed breaking gift box was sold out in 5 seconds after it went online
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While station B @ super white shows the fashion adaptability of Tebu hydrogen wind 4.0 running shoes in the way of sports style wearing tutorial, which can quickly match without pressure
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In this context, with the theme of “breaking speed leading”, Tebu first released the X-lab Tebu Sports Science Laboratory secret revealing blockbuster
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The CG effect of scientific and technological style cooperated with the explanation of the laboratory representatives to comprehensively reveal the sports science considerations of running shoes that help breaking speed
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Online games and offline science and technology running will be carried out simultaneously, so that 321 running section can break the circle quickly with the keyword of “speed”
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The 160×2.0 launched in the 321 Running Festival was born under the strict standards of Tebu sports science laboratory
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At B station, UP, the main dance in the dance area, does not want to move every day, @ coconut juice rabbit, and X-Flow4.0 XTEP hydrogen shoes
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In the context of rigorous science and technology, this year’s 321 Running Festival changed its style of painting to highlight the new product’s scientific and technological attributes and brand original intention with “professional”
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It released breaking speed black technology 160×2.0 on the brand’s unique “321 Running Festival”, leading the new demand to become a new trend
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All kinds of thinking are to make the runners “run better”, reflecting Tebu’s determination and attitude under the brand vision of “the preferred brand of Chinese mass runners”
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From the perspective of “not tired of chasing stars”, Amway has the characteristics of strong support, less fatigue and better and faster star chasing
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This year, with the help of breaking speed black technology, the marketing of 321 Running Festival is more focused on specialty, with the core of communicating with vertical runners, continuously attracting the attention of powerful runners with the theme of “breaking speed leading” and creating a top-level happy gathering activity of runners circle
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The originally small marathon has been accepted by more and more people and gradually become a way of life with better quality
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In order to make up for last year’s regret, runners no longer only pursue “finishing”, but pay more attention to how to break through their limits
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321 Running Festival related topics triggered 179 million topics on the microblog platform, reaching different circles of people, with 342000 topic discussions
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For example, @ xcin_ A pair of shoes can really cause family problems Cut into the topic, use the importance of ventilation and deodorization function of shoes in life to attract users’ attention, and pay equal attention to fun and professional
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After the 2008 Beijing Olympic Games, China has transformed from a big sports country to a powerful sports country
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After planting grass in the professional circle, the special step did not stop, but further spread the influence from the professional circle to the broader public
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After gaining popularity, special step held a press conference of 321 Running Festival and get-together day through B station + Taobao double live broadcast
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03 popularity ignites marketing upgrade to build a brand bigday
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As a good partner of domestic runners, Tebu seems to have an early insight into the changes of users
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Especially after nearly a year’s marathon suspension, runners hope to release their pent up running enthusiasm with breaking speed
