From “I am a true runner” in 2016, “I have to run” in 2017, “How to run is right” in 2018, gradually to the following “Run out of MYWAY”, “How to run in the right fashion”, and “Speed break leading” And the “smell of running” this year.
The special step shock absorption and rotation 9.0 upper is made of upgraded innovative jacquard engineering mesh, which is fresh and breathable, with excellent comfort and toughness, providing effective sports support; The heel embracing transparent TPU structure stabilizes the force on the ankle.
Based on the keen insight of the runners, the theme of 321 running in the seventh year was set as “the flavor of running”.
As a popular product of the special step running shoes family, the special step 160X series has always been loved by the majority of runners.
Is special step 160X3.0, special step damping rotation 9.0 over? Not yet! After two kinds of physical shoes appeared successively, Tebu also officially sold “160X-Metaverse” digital collections, 321 copies of which were released on the platform of [Buxingyun – Tebu’s official digital collection mall], implying that Tebu has held 321 running festivals for seven consecutive years..
In terms of the outsole, the 160X3.0 special step is to continue the famous CPU wear-resistant and skid resistant rubber, supplemented by the “160X” shaped traction texture to provide multi-directional traction protection, and the rubber laying has also been changed according to the adjustment of the midsole structure.
In addition to 160X3.0, the popular racing item, the 321 running festival and new product cloud release conference also presented a cushioning running shoe with shock absorption and spinning 9.0.
Ding first reviewed the theme words of the past seven years.
Specifically, the 160X3.0 Tebu upper is made of specially customized flexible yarn frame upper materials, and the upper line design is designed with streamlined wrapping lines of sportswear, which makes it breathable and comfortable to wear; Tongue punching design, dissipates excess heat on the instep; The heel is filled with thick foam to protect the ankle in many ways.
The most important aspect of the midsole is that the shock absorption and rotation 9.0 of the special step adopts a double-layer staggered hollow structure, which doubles the cushioning and brings comfort to runners.
On the evening of March 20, the 7th 321 Running Festival and New Product Cloud Launch Conference was held online.
Single layer hollow out of the forefoot enhances flexible bending performance; Double layer hollow out is adopted in the back palm to enhance the space of stress deformation and cushion more gently; Compared with the previous generation, its shock absorption performance is improved by 10.6%, providing more stable and lasting comfort.
Based on the previous generation, this new special step 160X3.0 has made another drastic reform on the upper and midsole, so that it can provide more power for runners.
In terms of midsole, step 160X3.0 has upgraded the performance and structure of PB foam of power nest, supplemented by the optimization and improvement of carbon plate, so that the stability and propulsion of the shoes are stronger- The midsole is 2mm thicker and the material performance is optimized, which makes the cushioning performance of the forefoot increase 7.8% year on year, and the rebound performance of the forefoot increase 7.6% year on year- The width of heel and forefoot is increased (+0.5mm;+2.7mm), and the stability of shoes is enhanced- The width of the middle waist (+15.7mm) and heel (+5.7mm) of the carbon plate is widened to enhance the stability of the whole shoe- The carbon plate at the middle waist is thickened by 2mm, and the midfoot stability is 12.9% better than that of the second generation- Compared with the second generation, the bending stiffness of the sole carbon plate is increased by 48.1%, and the comprehensive propulsion performance is improved by 4.9%; These changes make 160X3.0 lighter and more stable than 2.0, and at the same time, its weight is also lighter (the actual measured size of men’s size is 42, 160X3.0 is about 2g lighter than 160X2.0).
The “flavor of running” in 2022 is a brand concept proposed by Tebu in a new way under the inertia of deep insight into the market and pursuit of speed.
It is worth mentioning that 160X3.0 launched 550 pairs at the flagship store of Tmall after the press conference, priced at 999 yuan, with no price increase compared with 160X2.0.
New themes and new products came, and Fan Chengcheng and Delireba, two brand spokesmen, made an amazing appearance.
At the opening of the seventh 321 Running Festival, Mr.
This is the 1230 original article of NucleKitty, running in streets and alleys, and the running smell is noisy and fireworks; Running on the seashore and sand beach, the flavor of running is brackish sea; Running in parks and countryside, the flavor of running is sweet flowers; Running on the track and the field, the flavor of running is passion and sweat; The taste of running is unique and belongs to each runner.
Ding Shuibo, the chairman and CEO of Tebu Group, said at the press conference that 160X1.0 and 2.0 were the running shoes that accompanied the most Chinese athletes to win the championship, and hoped that 3.0 could help Chinese athletes achieve better results.
The theme words of each session reflected the running environment and atmosphere at that time, which was also a true portrayal of runners at that time.
Based on the different needs of different runners, the special step has also brought two new products, one is the 160X3.0, which runners have been waiting for for a long time, and the other is the ninth generation of shock absorption spinning, which is the partner of new runners.
It is believed that many children have witnessed the highlights of the 321 Special Step Running Festival in the live broadcast on that day.
The 160X3.0 gift box was sold out within 10 seconds.
Will those who do not watch the live broadcast regret to miss it? Don’t worry, come to see the report of the reporters walking on the front! As the saying goes, “the itch of seven years”, but for running, seven years does not mean insipid but progressive love.
Runners have been paying close attention to the progress of 160X3.0, and they have a lot of expectations for the continuous development of the special step in the field of racing.
The key parts of the front and back palms under stress are specially stepped and shock-absorbing, with 9.0 rubber layout, which can improve the wear resistance and reduce the weight of the shoes at the same time; The concave design in the middle of the outsole further strengthens the deformation ability of the sole and reduces the weight at the same time.