According to the Research Report on Public Fitness Behavior and Consumption in 2021 jointly released by the China Sports Goods Industry Federation and Nielsen, a data analysis company, in the past year, the most popular sport was running, especially in the first tier and new tier cities.
From the perspective of supply, the continuous subdivision and evolution of sports equipment in recent years has also driven the industry forward, allowing more and more people to enjoy the pleasure of sports..
Therefore, in order to pursue the sports goals and enjoy the happiness of self breakthrough, athletes embarked on the marathon journey; For the sake of health or relieving pressure, workers leave their work stations in their spare time and use running to adjust their physical and emotional state; Others simply like the wind blowing through their ears to experience the pleasure of sweating.
According to incomplete statistics of the “Marathon Registration Network”, there are more than 100 marathon races that have been announced.
If we say that the last wave of development is to expand the sport of “running” from the masters everywhere in the park to the middle class, so that marathons become completely popular.
All kinds of running apps and smart bracelets also appeared at that time.
Whether it’s a marathon like competition or a leisure run for relaxation, every form of exercise can be self accepted.
This year is no exception.
When the national income level increases, people will have the energy to pay attention to the pursuit of health and spirit beyond the material.
Some people run for health, while others run for happiness.
Psychologists believe that running has become a lifeline for many people to improve their physical and mental health.
What is good is also the macro policy level.
On March 21, the 7th Running Festival of Sport Brand Special Walk communicated with runners with the concept of “breathing the flavor of running in the cloud”.
According to the official data of the China Association of Athletics, the growth rate of the national marathon in 2017 reached 83%, which is not too high to describe as “soaring”.
Running, which can not only sweat and enjoy happiness, but also has a low threshold, has become the first choice.
According to a survey by RunRepeat, a sports shoes evaluation company, nearly 29% of runners around the world started running during the epidemic.
The epidemic has also brought great changes to people’s health concepts.
Robin Trebbe, general manager of InterSport Asia Pacific, once pointed out that from the perspective of the international sports market, China’s sports market is the world’s second largest sports market, and running is the most popular.
On April 10 alone, there were nearly 20 races.
As a simple and popular sport, Chinese runners are now catching up with the Americans.
For them, exercise self-discipline is difficult, and body anxiety is too harsh.
People no longer appreciate the single beauty, but can find the sports charm of sweat on the field and face the most real self.
This has become the competition point for sports brands.
The popularity of sports stars has set a better example for them.
Technology has made running easier for the sports enthusiasm in the post epidemic era, and released the demand for sports equipment.
As early as 2014 to 2018, the domestic media paid a large attention to this sports method.
Caption | Visual Chinese sports are gaining unprecedented attention from Chinese people.
At that time, the marathon event had just witnessed a blowout in development in China.
The running trend in the post epidemic era was a little closer to the essence of sports.
It is also March of the year.
If you want to say which sport is the easiest and easy to use, it must be running.
Compared with throwing time and money into the gym, running happiness is the easiest and most flexible.
The implementation of the national fitness strategy and the policy of double reduction for young people are encouraging more and more people to join the running community.
The popularity of the early running trend in China is closely related to the new middle class.
With the sports craze, road running activities across the country will return together with the rising temperature.
At that time, the leading role often appeared on the marathon field was entrepreneurs like Zhang Chaoyang.
According to the data from the China Track and Field Association, the number of national marathon and related road running events has increased from 51 in 2014 to 1828 in 2019, and the number has increased more than 30 times in five years; Influenced by the epidemic in 2020, people’s enthusiasm for sports will be unprecedented high after the recovery in the second half of 2021.
After the global epidemic “untied” in the second half of 2021, people will be enthusiastic about outdoor sports, running and fitness and other activities.
Facing the booming market, the domestic running economy may usher in a new round of explosion.
Perhaps it has been closed for too long.
According to the White Paper on Running in China in 2021, in 2021, the number of runners after 00 will grow by 62.3% year on year; The growth trend of female running users is also strong, and the overall quality of runners has improved compared with previous years.
Running was a way of leisure for middle class people like them and a symbol of identity and social circle.
Specifically, with the improvement of Chinese people’s consumption level and health concept, people can enjoy the happiness brought by running.
In the past six months, those athletes who enjoy themselves in the competition are becoming the “new idol” of the young group, and also inspire people’s sports enthusiasm.
The intuitive feeling is that more and more people are taking part in marathons.
When 2022 steps into the spring, more and more people enter the stadium and gym.
For the public, taking part in a marathon or showing a running circle map of a running app is more to keep up with the trend and satisfy “social vanity”.
As the main military group of running, the workplace and social pressure made this session learn to please and let go of themselves.
Among those who regularly exercise two or three times a week, 90% are runners.
Running in the post epidemic era is not new to China.