In order to thoroughly implement the strategic deployment of the central and provincial party committees and governments on actively cultivating consumption growth points for sports events, promoting residents’ consumption, and developing the cultural and tourism economy, and to implement the measures of the National Development and Reform Commission and other five ministries on cultivating new consumption growth points in new consumption scenarios, as well as the notice of the General Office of Sports, the General Office of the Ministry of Commerce, and the General Office of the Ministry of Culture and Tourism on carrying out the activity of “sports events entering scenic spots, blocks, and commercial districts”, the Sports Bureau of Longyan City continuously cultivates new consumption scenarios and stimulates the vitality of the consumer market.
In July 2024, the “Honggutian” Half Marathon in Shanghang, Longyan City was selected for the 2024 annual event jointly released by the Sports Bureau, the Development and Reform Commission, the Department of Commerce, and the Department of Culture and Tourism of Fujian Province.
A typical case of “traveling with the competition, enjoying the good mood of Ba Min”.
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