In the past six months, athletes who enjoy the competition to the fullest on the field are becoming the “new idols” of young people and also inspiring people’s enthusiasm for sports.
Various running apps and smart bracelet devices also emerged in droves at that time.
Specifically, with the improvement of Chinese consumption level and health concept, people are more able to enjoy the joy brought by running itself.
Title | Visual Chinese sports are receiving unprecedented attention from the Chinese people.
As early as 2014-2018, domestic media had paid extensive attention to this sport, and at that time, the marathon race had just experienced a rapid development in China.
If you want to say which sport is the simplest and easiest to get started, it’s definitely running.
The trend of running in the post pandemic era is not a new phenomenon in China.
Facing the booming market, the domestic running economy may usher in a new round of explosion.
As a simple and universally applicable sport, China’s running population is now catching up with the United States.
The early popularity of running in China is closely related to the new middle class
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According to official data from the China Athletics Association, the growth rate of national marathon events in 2017 reached 83%, which cannot be described as “skyrocketing”.
According to the “2021 Research Report on Mass Fitness Behavior and Consumption” jointly released by the China Sports Goods Industry Federation and data analysis company Nielsen, the most frequently participated sports event in the past year has been running, especially in first tier and new first tier cities.
The intuitive feeling is that more and more people are participating in marathons.
The running trend in the post pandemic era is a bit closer to the essence of sports.
If the previous wave of development was to expand the sport of “running” from being seen everywhere in parks to the middle class, making marathon completely popular.
According to data from the China Athletics Association, the number of national marathon and related road running events has increased from 51 in 2014 to 1828 in 2019, with a growth of over 30 times in five years; Due to the impact of the epidemic in 2020 and the recovery in the second half of 2021, people’s enthusiasm for sports has never been higher.
In March of the same year, with the popularity of sports, road running activities across the country will return with the rise of temperature.
Robin Trebbe, General Manager of InterSport Asia Pacific, once pointed out that in terms of the international sports market, the size of the Chinese sports market is the second largest in the world, and running is the most popular.
As 2022 steps into spring, more and more people are entering the sports field and gym.
Among those who exercise regularly two to three times a week, 90% are runners.