In 2023, the low carbon environmental protection concept running shoes will be gradually launched in batches, and exploratory communication will be made with consumers through products; In 2024, low-carbon environment-friendly materials will be used in more categories and products, from single category and shallow SKU to multi category and deep SKU.
The tramp Anubik Kuwan won the 2022 North Malaysia championship.
Tebu will apply low-carbon scientific and technological achievements to its core running products, which will call on more consumers to join the low-carbon lifestyle, and at the same time will further lead the sustainable fashion of the industry, providing “green kinetic energy” for Tebu’s future development.
Garment products made of polylactic acid can be naturally degraded within one year when buried in the soil under specific circumstances) in the production of Tebu polylactic acid T-shirts has risen significantly from 19% in 2020 to 60%.
The product has been certified by ISCC (International Sustainability and Carbon Certification) as containing biomass raw materials, with less carbon footprint.
At present, the Special Step has sponsored more than 1000 road running events of different sizes for 15 consecutive years, serving more than 5 million runners.
This is another milestone in the research and development of environmental protection products after Tebu has increased the proportion of polylactic acid materials in polylactic acid windbreaker to 100% in three years.
In China, more and more people begin to use fast running, slow running, cycling and other sports to replace transportation.
Environmental friendly materials have been used in the marathon venue, and the uniforms, equipment bags, supply station cups, etc.
Its environmental protection technology research and development strength is obvious to all.
360-ECO, the first MassBalance low-carbon environmental protection concept running shoe of Tebu, made its debut to review the sustainable project history of Tebu.
As an important platform for China to promote a new round of opening up, the Expo actively carried out international zero carbon and green cooperation, and exhibited many cutting-edge technologies of green innovation, including a pair of low-carbon environmental protection concept running shoes that attracted onlookers.
Article | The 5th China International Import Expo in Linyuan is being held in full swing.
Assuming that the special step is based on the Mass Balance system of Covestro, 50 million pairs of shoes will be produced every year (20 million pairs of 37 yards plus 30 million pairs of 41 yards), about 26600 tons of carbon can be reduced in a year, which is equivalent to about 1478000 trees planted every year (according to the research of the State Forestry Administration, a tree can absorb and store about 18 kg of carbon dioxide every year).
Tebu also further increased the PLA content of T-shirts launched in the second quarter of 2022 to 76%, and by June 2022, it will release 100% pure PLA windbreaker products.
The first MassBalance low-carbon environmental protection concept running shoe, 360-ECO, was released at the event site to carry out green international cooperation on world-class Chinese running shoe strategy and circular economy solutions, share domestic market insights and business development opportunities with the world, and jointly improve green development technology, Share the achievements of green development and highlight the initiative and boldness of Chinese brands on global issues.
In terms of mass runners, so far, the trotters have become the largest and most active runner league organization in the Asia Pacific region, with more than 210 branches in 25 provinces across the country and 1.4 million members.
After the release of this MassBalance low-carbon environmental protection concept running shoe, it took only three years to achieve a double breakthrough from clothing to footwear, and from polylactic acid materials to palm oil materials, forming a low-carbon environmental protection product matrix.
In Europe and the United States, there is a new sport “Plogging” that combines jogging with garbage collection.
This technology will make more contributions to the realization of the dual carbon goal of the country.
are made of recyclable materials.
In 2021, the proportion of polylactic acid (a biodegradable material, fermented and extracted from corn and straw.
The release of new low carbon running shoes means that Special Step further integrates the sustainable development strategy into the development blueprint of running, supports its core products with environment-friendly product technology, and drives tens of thousands of runners to participate in low carbon action in its most influential field, It is bound to set off an upsurge of sustainable lifestyle.
On November 7, Tebu signed a strategic partnership with Kesichuang, a global leading polymer enterprise, and Silan Group, a comprehensive platform for footwear industry.
It is estimated that compared with traditional petroleum based polyurethane raw materials, a 41 yard single man’s shoe can reduce carbon emissions by 212g, with a carbon reduction rate of 81%.
Sports and low-carbon life have a natural affinity, making it easier for consumers to accept, It is more conducive to the concept of sustainability..
As a milestone of sustainable development, “Running” came out of the sustainable lifestyle and into the Expo site, and this special MassBalance low-carbon environmental protection concept running shoe made its debut.
In the future, Tebu and its partners will continue to explore innovation and upgrading in low-carbon and environment-friendly sports shoes.
It can be predicted that in the future, a large number of runners will run in special step low-carbon running shoes, forming a beautiful “green landscape”.
With the mission of Chinese running leaders, 360-ECO is committed to improving the national sports level and has unparalleled influence in running.
360-ECO will be gradually listed in batches in 2023.
In 2020, Tebu launched an environmental protection technology platform, mainly researching and developing degradable materials.
They have great potential in realizing the integration of product environmental protection and energy efficiency and community promotion.
Besides, the sport represented by running is a low-carbon lifestyle.
The strongest marathon event influence+the largest running community, and the strong connection between Special Step and running has been firmly rooted in consumer cognition.