Ding Shuibo, chairman of the board of directors and CEO of Tebu group, said at the press conference that 160×1 0 and 2.0 are the running shoes that accompany the most Chinese athletes to win the championship.
On the evening of March 20, the 7th 321 Running Festival and new product cloud conference were held online.
In terms of outsole, special step 160×3 0 is a continuation of the previously well-known CPU wear-resistant anti slip rubber, supplemented by the “160x” shape of the grip texture to provide multidirectional grip protection, and the rubber laying has also been changed according to the adjustment of the midsole structure.
The key parts of the front and back palms are specially equipped with shock-absorbing 9.0 rubber, which can improve the wear resistance and reduce the weight of the shoes at the same time; The concave design in the middle of the outsole further strengthens the deformation ability of the sole and reduces the weight at the same time.
Racing popular item special step 160×3 In addition, this 321 Running Festival and new cloud conference also unveiled a cushioning running shoe, shock-absorbing spin 9.0.
Special step 160×3 0.
Single layer hollowed out forefoot enhances flexible bending performance; The back sole adopts double-layer hollowed out to enhance the space for stress and deformation, and the buffer is more gentle; Compared with the previous generation, its shock absorption performance is improved by 10.6%, providing more stable and lasting comfort.
The special shock-absorbing spin 9.0 upper is made of upgraded innovative jacquard engineering mesh, which is fresh and breathable, with excellent comfort and toughness, providing effective sports support; The transparent TPU structure of heel encircling type stabilizes the stress on the ankle.
In terms of midsole, special step 160×3 0 has upgraded the performance and structure of power nest Pb foam, supplemented by the optimization and improvement of carbon plate, which makes the stability and propulsion of shoes stronger- The midsole is thickened by 2mm and the material performance is optimized, so that the cushioning performance of the forefoot is improved by 7.8% year-on-year and the springback performance of the forefoot is improved by 7.6% year-on-year- The width of heel and forefoot is increased (+ 0.5mm; + 2.7mm), and the stability of shoes is enhanced- The width of the middle waist (+ 15.7mm) and heel (+ 5.7mm) of the carbon plate is widened to enhance the stability of the whole shoe- The carbon plate at the middle waist position was thickened by 2mm, and the stability of the midfoot was enhanced by 12.9% compared with the second generation- Compared with the second generation, the bending stiffness of sole carbon plate is increased by 48.1%, and the comprehensive propulsion performance is improved by 4.9%; These changes make 160×3 0 is lighter and more stable than 2.0.
Including 160×3 0 gift box sold out in 10 seconds.
At the same time, it also weighs less (the measured male size 42 yards 160×3.0 is about 2G lighter than 160×2.0).
“The taste of running” in 2022 is the brand concept put forward by Tebu under the inertia of deep insight into the pursuit of speed in the market.
At the beginning of the seventh 321 Running Festival, Ding Zong reviewed the theme words of previous sessions in the past seven years.
Can they only regret missing it if they don’t watch the live broadcast? Don’t worry, let’s watch the reports of front-line reporters! As the saying goes, “the seven-year itch”, but in terms of running, seven years does not mean dull, but progressive love.
I hope 3.0 can help Chinese athletes achieve better results.
From “I really run” in 2016, “I have to run” in 2017 and “I have to run” in 2018 to “running out of myway”, “running in the right tide of national running” and “breaking speed leading” And this year’s “running taste”.
Running in the streets and alleys, the smell of running is the smell of noisy fireworks; Running on the seashore and beach, the flavor of running is slightly salty sea; Running in parks and countryside, the smell of running is the fragrance of sweet flowers; Running on the track and field, the smell of running is the smell of passion and sweat; The taste of running is unique and belongs to every runner.
As a popular product of the special step running shoes family, the special step 160x series has always been loved by the majority of running friends.
One is the special step 160×3 that runners have been looking forward to for a long time 0, the other is the new runner’s partner shock-absorbing spin generation 9.
The most important aspect of the midsole is that the special shock-absorbing spin 9.0 adopts a double-layer staggered hollow structure, which doubles the cushioning and brings comfort to runners.
New themes and new products came, and two brand spokesmen, fan Chengcheng and diligeba, appeared in amazement.
This new special step 160×3 0 on the basis of the previous generation, it has carried out another drastic reform for the upper and midsole, so that it can provide stronger help for runners.
Special shock absorption spin 9.0 is this the end? Not yet! After the appearance of two kinds of physical shoes successively, Tebu also officially sold the “160x metaverse” digital collection, and 321 copies were released and sold on the platform of [Bu Xingyun – Tebu official digital collection mall], implying that Tebu has held 321 running festivals for seven consecutive years..
I believe many kids have witnessed the highlights of the special step 321 Running Festival in the live broadcast of the day.
The theme words of each session reflect the running environment and atmosphere at that time, and are also a true portrayal of the runners at that time.
It is worth mentioning that 160×3 0 launched 550 pairs at tmall flagship store after the press conference, priced at 999 yuan, compared with 160×2 0 no price increase.
Based on this keen insight into the runners, the theme of 321 running in the seventh year is “the taste of running”.
Specifically, this special step 160×3 The vamp is made of special customized tough yarn frame vamp materials, and the vamp line design is made of streamlined wrapping line design of sportswear, which is breathable and comfortable; Perforated tongue design to dissipate excess heat from the instep; The heel is filled with thick foam to protect the ankle in many ways.
Runners have been paying close attention to the 160×3 With the progress of 0, we have a lot of expectations for the continuous development of Tebu in the field of racing.
This is the 1230 original article of “nuclearkitty”.
Based on the different needs of different runners, the special step has also brought two new products.