The world’s first to bring ultimate immersion experience   With the desire to bring ultimate experience to runners, Hoka’s world’s first brand experience store officially opened at sijifang, Wujiang Road, Jing’an District, Shanghai yesterday.

  Only when you run can you know that running can bring visible improvement to the body.

In the open layout, runners can also enjoy the masterpieces launched by the brand in the fields of urban road running, outdoor hiking and cross-country.

The unique Hoka brand experience store came into being.

Runners can learn about the dynamics of Hoka related activities at the first time.

What we can do is to perfect on the basis of the present and seek more possibilities, just like hokaone, which is constantly committed to better serving runners.

Runners can feel the vivid changes of the surrounding scenery while running on the treadmill, as if wandering in the mountains.

On the evening of October 26, bondix can try the “98 run” of carbon city night run.

  People who do not run will not understand the decompression of running.

Running is a dialogue with themselves, focusing on “experience” rather than “appreciation”.

Even heavy runners can get strong energy feedback and cushioning support, and the flexibility index rises sharply.

The center of the store is equipped with four surrounding movable giant curved screens to simulate a realistic outdoor running environment for runners.

On the opening day, Hoka invited its elite athletes to Fu Zhao for content sharing, exchange and interaction in the store, and the on-site atmosphere was warm; In addition, there are Polaroid walls at the scene, which are convenient for running friends to take a group photo.

  Where does inspiration come from? From the vast group of runners! Hoka has attached great importance to the feelings of runners since entering China: rich community culture, making friends with runners, chatting about all aspects of running, training and life, and making common progress; Irregular offline activities are held to try on new running shoes.

At first sight, the vibrant sense of movement comes.

We sincerely invite runners to experience the fun of the brand experience store and the charm of new running shoes!   This article is the original article of “98 run”, which is a personal point of view and is for reference only.

Thick materials bring a dense and comfortable feel.

  Rooted in the Chinese running market for many years, Hoka has not limited its brand development to the upgrading of products.

As the first pair of carbon board shoes in life, the combination of extreme cushioning and carbon board can achieve better protection and better transition.

It is also an excellent choice for long-distance endurance training.

After all, the alternating forward of legs doesn’t have much appreciation, and running is just a person’s sport.

It does not lose the attributes of speed and protection, and reduces the trouble of choice.

  Compared with this time, Hoka’s first brand direct experience store in the world landed in Shanghai and the release of new running shoes bondix, Hoka oneone jointly launched offline night running activities with “98 running”.

But hokaone, who knows more about runners, hopes to do more in this matter.

  More than that, runners can even run directly in the store.

If you pay sweat, you can gain real fitness; Only when you run can you know.

Bondix provides sufficient power to help runners of different levels move forward bravely, and can try “carbon”.

running beanie

  In addition, bondix embeds carbon fiber board in the midsole to bring efficient, stable and powerful support.

Whether runners want to exchange ideas with industry leaders, desire experts to provide valuable suggestions on equipment purchase, or want to find a running community with a sense of belonging, they have the opportunity to meet like-minded runners in the store.

Their tight body all day will relax with rhythmic pedaling and arm swing, and all anxiety and irritability will be released with sweat; People who don’t run can hardly experience the beauty of outdoor integration with nature.

  Hokaone bondix can test “carbon”   Carbon board racing shoes are familiar to runners, but this time Hoka still played a new trick, breaking the runners’ old concept of “carbon board shoes are all made for the elite” and trying the new possibility of “carbon”.

However, for runners, running is neither boring nor monotonous.

As for the calendar of various offline activities of Hoka, Hoka will update it on the activity wall of the store.

No matter what speed, it can move forward smoothly and lightly with the support of bondix’s super cushioning.

Such an immersive experience is absolutely unprecedented.

In terms of configuration, bondix midsole adopts the combination of Hoka’s latest ultra light foam midsole and extended geometric heel.

  Create a better running experience for runners? Major sports brands are doing it.

Maybe it’s just because you wear a pair of light running shoes today, you can get a great experience of running higher and higher.

While the speed of the ultimate cushioning is increased, bondix also has a flexible dynamic sense in the shoe design.

In addition to being a “high-quality running shoe maker”, Hoka continues to enrich its new role of “providing professional running services and diversified sports experience”, and strives to find a better solution to this problem.

Running is a boring sport, which is the cognition of most people who don’t run.

The rolling balance technology brings a smooth foot feel and makes every step smooth; The application of 3D hot-melt mesh material not only reduces the weight of shoes as much as possible, but also ensures air permeability and wear resistance.

The spring breeze is facing, the moonlight is clear, the morning sun rises and the summer rain is cool.

  Professional vision to create diversified experience   How can I get the perfect running experience? There is no standard answer to this question.

  The perfect combination of slow, elastic and dual attributes makes bondix useful for beginners, advanced runners and serious runners who are committed to improving their performance.

For beginners, bondix can easily gain rich running fun through its powerful protection performance.

It is the first choice for mass runners to taste carbon board.

Based on the same idea, Hoka also sold its new running shoes hokaone bondix while opening a new store.

No unauthorized.

As for advanced runners, they can take advantage of the help of carbon plate to improve their speed while fully protecting; For serious runners, bondix is undoubtedly very suitable for jogging adjustment, recovery and improvement.

Break the routine, create more community connections through “sharing” and “links”, and trigger more possibilities for everyone who loves running.

Go deep into the front line to understand the real feelings of runners.

  Even if you are a face control, if you can wear such a pair of bright running shoes to participate in the night running activities of the running group, you will certainly gain enough attention.

  The “flying bird” lights at the top of the store are inspired by the brand logo, which can fluctuate freely like wings with the rhythm of music, stretch and soar like birds in the air, making people immerse themselves in the vast natural world.

Speedgoat4, tennnehikegtx and clifton8, which are familiar to runners, are displayed here.

Starting from Hoka’s brand concept, the store design establishes the “flying” theme, and decorates the whole store space with Hoka’s brand theme blue.

“Sports social” is another extraordinary experience provided by Hoka’s direct brand experience store.

Hoka aims to create more social links and bring runners an extraordinary running experience.