Editor | Zhang Xiaohu “takes the lead in making noise” Vanke New Year’s happy run in 2021 ends perfectly
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In this 12 day new year’s feast, Vanke broke through the restrictions of traditional offline events, and attracted more than 300000 people to participate in the competition, ranking the first in the number of online participants in the same period of the competition platform
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The total number of people who finished the competition exceeded 280000, with the completion rate of 92.28%, which is the highest online competition in 2020
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The runners have run more than 3028624 kilometers, equivalent to 75.5 laps around the earth
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On January 1, the live broadcast of the online New Year’s happy run set a record of more than 120000 people
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On that day, nearly 50000 people across the country joined the online “cloud run”, which was unprecedented! In the era of epidemic situation, Vanke moved this series of activities from offline to online, put forward the most important theme of “leading the way, making noise by tendon factory”, and constantly renovated “patterns”, unlocked a variety of playing methods, and created eye-catching “noise” fancy out of the circle
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In the past two years, CO branding and cross-border are nothing new among the trendy brands
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However, as long as it’s brilliant, it’s still a hot topic
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After all, it’s a way to capture young people’s preferences and bring their own enthusiasm
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So when Vanke New Year’s Le Pao joins hands with many well-known brands to play crossover, we can see how strong its detonating energy is
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Even if we have seen many cross-border play methods, it is rare for Le Pao to play like this and play so smoothly! It has to be said that Vanke played very novel this time, so it successfully broke the circle
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Every young person comes with his own BGM
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The trend of music without borders is an excellent bridge to communicate with young people
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This can be seen from the music programs in recent years
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Vanke gluten factory accurately grasped the young people’s love for music and the high matching between music and music running
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Combined with five groups of modern sky’s musicians, Vanke gluten factory released the customized album “gluten factory noise making Vol.1”, which released happiness by running and made noise by hearing, bringing unique and exclusive BGM for runners
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Only two days after the album was launched, it received a lot of praise
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Singers have been cheering for Vanke New Year’s happy run in 2021 online by forwarding microblogs
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Major Internet Celebrities and sports bloggers also actively participate in the discussion of topics related to Vanke new year happy run
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In the case of the first customized album, Vanke also made a lot of eyes with limited co branding and various customized gifts, which attracted the attention of many young people and successfully ignited everyone’s high point
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At the same time, Li Ning co branded limited T-shirt also appeared in the MV and Le Pao BGM, which is eye-catching, practical and has a sense of design
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The new year’s equipment is full of fashion and is quickly emptied as soon as it goes online! This year’s Vanke New Year’s happy run has a full mark of sincerity
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It has customized the “Hao inhumane” competition pack, which contains Zodiac shaped medals, customized headscarves, sports socks, shoelaces and other materials with the elements of “year of the ox” that can be played as Harmonica People can’t put it down
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“Limited co branding” and “money can’t buy” are the goals that young people love and pursue
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Vanke has accurate insight and plays well
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It can record the pattern voice package intimately
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It is not lonely in the whole running process
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It is accompanied by the exclusive voice
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The double identities of the actor and the assistant can be switched skillfully to add infinite fun to the competition
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In addition to the topic of play, Vanke’s attitude is also very fashionable
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We often say that we are young and fearless
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It is because we are invincible that we have the courage to move forward
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Vanke’s unique “one tendon” concept is in line with the vigorous vitality and positive energy of young people
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It has successfully become a courageous attitude label of young people and ignited the flow topic
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It is worth mentioning that more than 300000 people completed the race together in the “cloud” race, which is really an unprecedented online race
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This Vanke New Year’s happy running activity also opened a new mode of “race in the race”
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On January 1, at the same time, Vanke owners, employees and family members of enterprises and institutions, and college students from different places and racetracks all over the country participated in the online “cloud run” activity one after another in the midst of laughter
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During the epidemic period, they were happy to run to welcome the vigorous year 2021
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At the same time, the online live broadcast activity also started at the same time
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The popularity value of the live broadcast room on that day exceeded 120000, and the maximum number of online people was 11000 at the same time
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In addition, a number of heavyweight guests, such as Wang Shi, the entrepreneur’s sports talent, Wang Junxia, the Olympic champion and Oriental deer, Cao Jun, who ran seven marathons in seven states in seven days, and so on, have parachuted to the live studio to help the 2021 Vanke New Year’s happy run
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At the same time of sharing the wonderful events, the live broadcast room is full of gifts
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There is a lucky draw every 15 minutes
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Huawei mate40pro, Shaoyin bone conduction sports blue headset, Jiaming marathon multi-function watch and so on
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Finally, we send sincere wishes for the new year
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Vanke’s series of activities are launched and sponsored by Vanke, aiming to convey the spirit of “running out of health, happiness and friendship”
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By advocating to participate in the running activities with the purpose of happiness, health and friendship, we can harvest a healthy, happy, sunny and rich life
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So far, more than 400 events have been held in 60 major cities across the country, attracting nearly 30000 enterprises and institutions, more than 60000 families, 51 colleges and universities, and about 1.2 million people to participate
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The series of happy running activities have become the national fitness IP with the deepest participation, the greatest influence, and the widest coverage in China
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This year, Shenzhen Dapeng Vanke New Year’s Le run continues to build a top-quality event IP online, spreading the spirit of Le run to the whole country, and helping healthy China with running and rhythm
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The dynamic and dynamic competition atmosphere, wonderful online live broadcast, exquisite and considerate materials and meticulous service all left a deep impression on the participants
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The event has attracted more media attention
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Dozens of media participated in the report
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More and more people were infected by Vanke’s spirit of movement and expressed their support and affirmation for the event in various ways
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In order to attract more people to participate in the national fitness activities, Vanke started from sports and developed the happy running into a series of happy running activities, including the city happy running to inject vitality into the city, the community happy running to promote family harmony, the University happy running for college students, and the runner centered Boutique marathon
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Because Vanke always believes that promoting health and happiness in a young and energetic way is the greatest public welfare of the enterprise and the best embodiment of fulfilling corporate social responsibility
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“Take the lead in making noise” Vanke’s new year’s happy run in 2021 has come to an end with laughter
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Over the years, Vanke has always adhered to its original intention, hoping that at the beginning of the new year, it will open a new chapter with a healthy and happy run, and open a new hope with a vigorous spirit
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It is also looking forward to the energetic Vanke bringing us more new surprises and feelings in the new year, transferring energy and running forward happily..
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